“Why do waiters dress differently than chefs?” As a uniform seller, this question should be at the forefront of your mind. Understanding the specific demands of each job and the ways that work apparel can address them is critical to selling uniforms effectively. The better you are at understanding these nuances, the better you will be at showing clients the true value of your gear. Clients will thus realize that buying your uniforms is a good investment, leading them to come back for your products time and again.

Catering Your Uniforms to Clients’ Needs

Every time you get a new client, you need to make sure that you can meet the uniform needs of all their employees. This is easier said than done. Even for two employees at the same company, one size does not fit all. It is thus necessary for you to break down the uniforms based on:

  • The Company– Start by considering what sets the company as a whole apart from your other clients. This is important for deciding on embroidery and other ways of customizing your uniforms to match brand features.
  • Divisions & Departments– Consider all of the different branches, departments, and other divisions that exist within the company. Then surmise whether some of these divisions have different uniform needs from others. A division where employees work directly with customers, for example, may need more visually appealing outfits that a department where the staff don’t have to represent their brand to the outside world.
  • Location– Geographical location plays a key role in deciding what types of uniforms you should offer. If your client has a branch in Georgia, for example, the employees there will need uniforms that keep them cool in hot weather; employees who work at a branch in Michigan, on the other hand, will need warmer gear.
  • Job Role– Uniforms need to match the unique demands of each employee’s job. Someone who works with caustic chemicals, for example, will need splash-resistant uniforms and gear. Likewise, a worker who has to carry lots of tools and parts with them needs an outfit that has lots of pockets.

Even if a client only intends to use you for some of their uniform needs, you should still consider all these facets. Businesses often buy from multiple apparel suppliers at first, but gradually order more and more from the one that offers them the best prices, products, and customer service. The more thought that you’ve put into meeting all of their employees’ uniform needs, the easier it will be to give your clients exactly what they need when they start asking you for more. Clients will notice this and conclude that it was a good idea to buy more uniforms from you. They will thus expand their orders even more, right up until you become their sole supplier.