The Key To Selling Uniforms: Take All Orders, No Matter Their Size
As a uniform supplier, you know better than anyone else that each client is unique. That uniqueness is strongly reflected not only in the type of apparel they order, but in how they go about ordering it. Some clients prefer to place regular bulk orders for a specific set of uniforms; others place occasional orders with different types of clothes each time; and still others leave it up to individual employees to order uniforms. Your job is to cater to these and all other uniform ordering preferences. The better you accommodate each client’s specific way of ordering, the more valuable you will be to them, leading them to trust you for all their apparel needs.
The Importance of Accommodating Sales of All Sizes
Accepting sales of all sizes is part and parcel of any strategy to put your customers in the driver’s seat. Each client has their own unique uniform needs, and has to decide for themselves the best way to meet them. By taking all order sizes, you send a message that you respect the choices they have made and want to support them all the way.
Besides putting clients in the driver’s seat, accommodating all sizes gives you more opportunities to profit. This is easy to see with accepting regular bulk orders; there’s no more reliable way to raise your revenues than by selling large amounts of product on a consistent schedule. But smaller orders also help expand your earnings. If you take orders from an individual employee, that worker may tell their colleagues about the good experience they had with you. Those colleagues may then order from you as well, giving you a growing stream of revenue.
The Art of Serving All Sizes
If you truly want to accommodate orders of all sizes, you have to go beyond merely agreeing to take them. You need to make an extra effort to serve customers large and small, which means investing in:
- Extensive Inventory– Keep each type of uniform on hand in sufficient numbers to fulfill any order, no matter how large. If you don’t stock uniforms directly, but instead coordinate their shipments with another company, make sure that company has enough in stock.
- Flexible Web Features– Outfit your website with digital tools that allow customers to place orders in the exact sizes they want. Make sure customers can use those tools to change the way they embroider the uniforms, as changes in size can alter embroidered designs.
- Customer Contact– Each time you contact a new or prospective customer, ask them directly in what volume they want to order uniforms and how they want to place those orders. Then promise to accommodate these requests, and explain to them how your website and other resources that you have will make this possible.