Starting a uniform business is a marathon, not a sprint. Even if you feel like you’ve put enormous thought and effort into setting up your business, you still may not be ready to make consistent sales over the long haul. Order organization is a common stumbling block that even the most well-prepared uniform companies encounter. Particularly when selling over the Internet, it is essential that you set up your site so it’s easy for customers to place orders and for you to process them. Through the following steps, you can organize your site for convenient, consistent orders from clients large and small:

Step 1: Group Your Gear

If you intend to sell multiple types of gear to an array of different clients, you need to make it easy for those clients to find the specific items you need. The last thing you want is for a potential customer to visit your site, get lost in pictures of your wares, and never find what they want to buy. You should thus create separate pages for different types of uniforms, depending on who uses them, what they can do, and what geographic location they’re designed for. The more precisely you organize your gear, the easier it will be for clients to find what they need.

Although most clients will come to your site with something specific in mind, some will just want to browse a large number of items. In particular, if a client needs multiple types of uniforms for different employees, they may prefer to take a broad look at your site. You should thus give them the option of viewing all your uniforms on a single page.

Step 2: Accept a Plethora of Payments

Besides organizing your gear, you need to manage the ways that clients pay for their orders. Ideally, you should accept as many payment forms as possible, including credit and debit cards, payroll withdrawals, and checks. Offer a single page where clients can select the specific method they want and use it. You should also offer an order form that lets clients make payments with other methods in case the ones you offer don’t suit their needs. Finally, give clients the option of setting up supervisory approval, so that if one of their employees orders an item with company money, a manager will need to authorize it. This makes it easier for both you and your clients to keep track of all payments and make sure the proper funds are paid.

Step 3: Offer Full Customer Control

The final step in order organization is to set up a tool that lets customers control their shopping experiences. This tool should let them manage all the products they want to order, and it should make it easy for them to request custom changes to uniforms. The more control your clients have, the more value they’ll get from your website.