Whether you’re on the phone or at a business location, your goal is to establish a rapport.

• Be genuine and get down to business
• Ask qualifying questions to determine if a prospect is right for an employee apparel program
•  Use your interest creating statement to talk to them about your company, products and services and how your can help them.
• Have industry references available if you need to “name drop”
  • "Like-size" business references
  • Geographic references – we service XYZ company next door to you or down the street
• Solidify who you will meet with and how they impact the decision making process. Which one of these are they?
  • Coach
  • Information Gatherer
  • Displaced Decision Maker
  • Decision Maker
• Depending on the outcome of the call, you should/can email them a follow up
  • Thanks and see your on Tuesday
  • Thanks and I will follow up so we can set a time to meet