In Pursuit Of Prospects: How To Turn Leads Into Sales
“A bird in the hand is worth two in the bush.” This hunting aphorism also rings true in the uniform market, where a sales prospect is a very different thing than an actual sale. You may know twelve different companies in your area that need…
Prospect Perceptions: Bringing In Customers For Your Uniform Business
“I’ve identified my market. What now?” This is a common question for new uniform businesses that are struggling to get off the ground. The first step in founding such a business is to assess how much demand there is in your area for uniforms. But…
The Right Uniform For The Right Job: How To Cater To Your Clients’ Needs
“Why do waiters dress differently than chefs?” As a uniform seller, this question should be at the forefront of your mind. Understanding the specific demands of each job and the ways that work apparel can address them is critical to selling uniforms effectively. The better you…
Medical Gear Management: What Uniforms Are Necessary For Healthcare Workers
In the healthcare industry, quality uniforms are a matter of life and death. That’s no exaggeration; healthcare workers treat dozens of patients each day, many of whom carry highly dangerous and communicable diseases. The right uniforms can stop them from spreading these diseases and other…
Automotive Apparel: The Best Uniform Choices For Car Dealership Workers
For a car dealership to be successful, atmosphere is everything. Customers want to buy cars somewhere that feels fresh, inviting, and exciting; the better a dealership can create this environment, the more buyers it will bring in. Uniforms play a critical role in the effort…
In Pursuit Of Prospects: Finding Clients For Employee Apparel Programs
Success in the uniform business or any other industry is all about appealing to the right customers. This is particularly true if you’re trying to start an employee apparel program, or an initiative where clients assign a consistent set of uniforms for their workers. With…
Apparel Activation: How To Sell An Employee Apparel Program
As a uniform retailer, one of the greatest feats you can accomplish is to sell an employee apparel program. Defined as an initiative where your clients require all their employees to where a set of uniforms, this provides a steady source of sales for the…
