Apparel Activation: How To Sell An Employee Apparel Program
As a uniform retailer, one of the greatest feats you can accomplish is to sell an employee apparel program. Defined as an initiative where your clients require all their employees to where a set of uniforms, this provides a steady source of sales for the long haul. But you can only benefit from such a program if you first convince your clients that they can benefit from it. The following steps will help you do just this, showing every organization you work with the value of widespread uniforms:
1. Identify Your Prospects
The first step in selling employee apparel uniforms is to identify organizations that are most likely to benefit from them. This will depend on the type of uniforms you sell, but in general, any organization that needs to distinguish staff from customers, or to differentiate each type of employee, can benefit. You should also look for clients who have critical safety needs that your uniforms can meet, such as construction companies, maintenance services, and health organizations.
2. Determine Who Makes Decisions
Once you have identified a business that can benefit from employee apparel programs, find out who at that business makes decisions about uniforms. Learn as much as you can about that person ahead of time, including their title, career and education background, and specific level of authority. This will allow you to tailor your pitch to their needs and experiences, making it easier to convince them of the value of an apparel program.
3. Introduce Your Company
Once you know who makes uniform decisions, contact them and introduce your company. Tell them about your business’s history, making sure to emphasize your personal stories and those of your staff or coworkers. This adds a human element to your company and helps the person you’re selling to feel more comfortable.
4. Show Them Examples
Clients are more likely to start employee apparel programs if they can visualize how they will benefit. Thus during your sales pitch, show your clients examples of uniforms that their employees can wear, and explain how those uniforms will benefit their company.
5. Provide a Proposal
If a client has never had an employee apparel program before, they may not know how to organize it. You should thus make a proposal specifying how such an initiative would work. Not only does this make the program look doable, but it makes it easier for the client to visualize it.
6. Supply the Service They Want
Once your client has agreed to set up an employee apparel program, give them the exact level and types of services they expect. Tailor your payment methods, distribution system, and all other service features to their unique needs and wants. The closer your services match their desires, the more likely they are to maintain and expand an employee apparel program.
For more information on organizing employee apparel programs or to get efficient drop ship services for your daily orders, contact SmartBuy|TK today.